Port of Spain—Sagicor held its inaugural Brand and Culture Week on July 15 to 19, and it was a whirlwind of daily activity.
Robert Trestrail, Executive Vice President and General Manager, Sagicor Life Inc, said: “The Brand and Culture Week was meant to serve as a development experience, enabling our staff and advisors to personally identify and align with our Sagicor values and to live the brand beliefs every day through their actions.”
It all began on July 15 and July 16 with Brand Labs in San Fernando and Port of Spain for both Sagicor Life and Sagicor General employees. At these training sessions, staff and advisors learnt what the Sagicor brand stood for: the company’s vision, brand beliefs, history and heritage.
Over Wednesday and Thursday, several teams enthusiastically participated in Taboo and Pictionary, Sagicor style, with the finalists facing off in the Games finale at Funtastic Friday, on July 19.
Held at Sagicor Life’s head office in Port of Spain, Funtastic Friday was a mix of the Games finale – Jeoparody; a Talent Show, with 23 entrants! and a Brand Market. Staff had the opportunity to reward their colleagues for living the brand values, giving exceptional service and going above and beyond the call of duty, by giving them “Brand money”, which was then redeemed at the Brand Market for Sagicor-branded items.
Advisors and staff discuss how to live the brand every day, at the Brand Lab workshops held as part of Sagicor’s Brand and Culture Week 2019, in San Fernando and Port of Spain.
Marguerite Bryan, an underwriter at Sagicor General Insurance, displays her Brand money at the Brand Market, held on Friday, July 19, at Sagicor’s head office in Port of Spain.
Robert Trestrail, Executive Vice President and General Manager, Sagicor Life Inc, left, and Keston Howell, President and CEO, Sagicor General Insurance, congratulate Picong Rebels, from left, Teaona Evans, Sherwander Jackson, Karishma Benny, Safiyah Muhammad, and Molly Felician-Emmanuel, for their third-place win at the Talent Show during the finale of Sagicor’s Brand and Culture Week 2019 in July.
Keston Howell, President and CEO, Sagicor General Insurance, left, and Robert Trestrail, Executive Vice President and General Manager, Sagicor Life Inc, pose for a photo with second-place winner Marissa Pacheco and her backup singers, at the finale of Sagicor’s Brand and Culture Week 2019 in July.
Keston Howell, President and CEO, Sagicor General Insurance, left, and Robert Trestrail, Executive Vice President and General Manager, Sagicor Life Inc, are all smiles, with Adona Francois, left, and Cherisse Oliver, the first-place winners of the Talent Show held during Sagicor’s Brand and Culture Week 2019 in July.
