The COVID-19 pandemic has had a significant impact on the lives and activities of individuals and companies throughout 2020, however, it has not gotten in the way of Sagicor’s efforts to fight against the deadly disease that is Breast Cancer. 

During the month of October, recognised internationally as Breast Cancer Awareness month, the leading insurance and financial institution yet again found creative ways to raise awareness about this non-communicable disease that affects so many in Barbados and the Caribbean, in addition to utilizing the current health and safety protocols to help raise funds to assist the Breast Screening Programme of the Barbados Cancer Society. 

Sagicor designed and produced face masks carrying the message “Fighting More Than COVID. Support The Fight Against Breast Cancer”, which were made available to staff and the public for a minimum donation of $Bds$12. Total proceeds from these donations will be presented to the Barbados Cancer Society to provide much needed financial support to the Breast Screening Programme, which has seen a decline in funding this year due to the impact of COVID-19. 

Vice President – Marketing, Communications & Brand Experience, Ingrid Card, said “we remain committed to spreading the message of screening and early detection, whilst doing what we can to ensure that the lifesaving service offered at the Barbados Cancer Society continues to get the financial support it needs to operate, especially at a time when funding from other sources has been reduced.”

“Last year we were able to raise a considerable sum of money to finance screening for dozens of individuals who could not afford to pay for the service, and we are committed to doing the same again this year”, added Card. 

Individuals wishing to join in the fight against Breast Cancer can do so by visiting the customer service centres of Sagicor Life Inc and Sagicor General Insurance, located at Collymore Rock and Haggatt Hall respectively, to make their donation before the end of the month and receive one of the special edition masks. 
Sagicor also erected signage at its offices, Sheraton Centre, Lanterns Mall, Sky Mall and Dome Mall, each promoting the importance of early detection and encouraging Barbadians to “Stop and Get Tested”. 

“Last year, a number of these establishments were gracious enough to allow us to decorate their properties with messages about the importance of early detection, and we are extremely thankful that they’ve granted us permission once again”, said Card.