Sagicor innovates with online insurance platform eLife

August 10, 2022

BRIDGETOWN, Barbados – Barbadians can now “join the evolution and live the easy life,” as for the first time ever, they can purchase some life insurance completely online. This is because Sagicor has launched eLife – an online insurance platform providing a user-friendly avenue to purchase insurance conveniently. The site was launched in early August.

eLife is a client-friendly portal that provides a digitalised, user friendly platform for customers looking for cost efficient insurance solutions that are suitable to their current needs.

From anywhere in Barbados, and at any time of the day, as long as they have access to the internet, individuals have access to eLife by visiting or going directly to They simply have to log on to the platform, choose the financial solution they are interested in, answer a few short questions and in less than 45 seconds, can be given a quote, with the final application taking approximately ten minutes.

Donald Austin, Chief Executive Officer, Sagicor Life (Eastern) Caribbean Inc, Belize, the Dutch Caribbean, and Individual Life, said “eLife is an affordable, easy to use platform that offers our customers convenience and the ability to purchase financial solutions from the comfort and safety of their homes. One of the product offerings available at launch is Sagicor eZChoice, a new flexible term plan with no medical requirement, offers two coverage options of either 10 or 20 years before maturity and provides for a lump sum payment in the event of the death of the insured person during the term of the plan.”

He continued, “eLife is the latest in a slew of innovations being developed and rolled out by our hardworking and dedicated group of client-focused team members. For quite some time, but especially over the last two to three years, Sagicor has been on a digitalisation journey in response to, and in anticipation of the rapidly evolving demands of our clients, partners and the trends being seen within the market.”

“The Sagicor Go mobile app, introduction of WhatsApp for business, the launch of an online portal for easy submission of claims, along with eConnect, our online virtual client experience system, are just some of the initiatives that we have brought to the market recently”. he added, “The launch of eLife is the latest innovation from Sagicor and we pride ourselves on being trend setters in all that we do.”