press releases

Bridgetown, Barbados: With growing concerns about road safety across the country, Sagicor General Insurance, a leading provider of motor insurance, is taking proactive steps to promote responsible driving habits. The company has launched the Sagicor Drive feature within the Sagicor GO app, which rewards clients for safe driving behaviour.

Patrick Hinkson, General Manager of Sagicor General Insurance Inc. for Barbados and the Eastern Caribbean, emphasised the company’s commitment to improving road safety, “We believe that by incentivising good driving habits, we can significantly reduce road accidents and encourage greater responsibility among drivers. Our aim is to make the roads safer for everyone, while offering tangible benefits to those who consistently practice safe driving. This initiative is more than just a rewards programme—it's a vital step towards creating a culture of road safety,” he stated

The Sagicor Drive feature within the Sagicor Go app is designed to recognize and reward safe driving practices. Using your mobile phone's sensors, the app tracks various driving behaviors, including speeding, distracted driving, hard braking and even harsh cornering, and nighttime driving. After each trip, users receive personalised feedback on their driving habits. Drivers can earn badges, renewal discounts, and reward points, which can be redeemed for coupons, free merchandise, and other exclusive offers.

In explaining how the app works to clients recently, Assistant Vice President of Innovation and Business Solutions Andre Barrow, pointed out that as persons drive, they will be able to earn additional discounts on their motor policy. “We’ve made this fun and easy with challenges every month and many different ways for our clients to be rewarded. They will be able to earn vouchers and prizes throughout the year. Clients will also be able to earn an additional discount on their motor insurance policy at renewal. The best part? This is a no-penalty programme—we are solely focused on recognising and rewarding safe driving.”

Getting started is easy—clients can simply download the Sagicor GO App, activate Sagicor Drive, and start earning rewards. Together, we can drive towards a safer and smarter future on our roads.